Revels - which flavour is in favour?

Limited edition bags of Revels chocolates currently on sale feature a "mystery sweet" replacing the coffee flavour.

The new flavour has now been identified as strawberry, ending the suspense.

(It remains a mystery as to whether any real berries were harmed during the making of this flavour, since strawberry does not feature in the list of ingredients, although pectin does, so there could be a hint of fruit in there.)

After an eviction campaign in which chocolate lovers were asked to choose between the two flavours, the vote is in and coffee will now be returned to the mixed bag.

This fun marketing campaign values the opinion of its customers, and the power of choice wielded by consumers may begin to count for more during the credit crunch and beyond.

This limited edition pack of Revels was bought in Woolworths just before it shut down. Shame the store had to close only a year before its centenary. I once heard a horror story about a manager rescuing stray sweets from the floor and returning them to the pic'n'mix, but apart from that, it was a good place to get chocolate, an affordable treat which is likely to remain a popular mood booster in the current economic climate.